Julie Cho

Thanks for stopping by!

I'm a design lead at U.S. Bank, tackling the challenge of transforming complex investment data into clear and engaging UX for the investment services portal. Currently, I am focused on complex financial data, translating into actionable insights, and empowering users to make informed investment decisions.

Before U.S. Bank, I honed my skills in designing enterprise tools for the life insurance industry at Northwestern Mutual. Way before diving into annuities, I was creating mobile app experiences at Samsung. This diverse path has given me over years of experience crafting user-centered designs across digital and physical products.

Throughout my design career, l've had the privilege of collaborating with talented and passionate teams, all striving towards the same goal: creating world-class user experiences while achieving business objectives.

I believe the key to great product design lies in asking the right questions, not just having the perfect answers. This mindset and approach fosters a culture of persistent exploration and leads to the most impactful solutions.

Lately, when I am away from the keyboard, you might find me hitting the slopes in Vermont, braving the winter NYRR races in Central Park, or fueling up with another strong cup of coffee.

“Good design balances information with interaction in a way that is both elegant and empathetic.”

My Background

I started my career as an Industrial Designer, which allowed me to gain a great deal of experience solving real-world problems with a blend of art, technology, and science. In essence, UX design can be seen as an extension of industrial design principles towards creating user-centered experiences.

User Research

I firmly believe in taking a qualitative and quantitative research approach to each project to understand the reason behind a user’s behavior, before even considering design. This is crucial to gain a deep understanding of users' needs, behaviors, and pain points.

Visual and UI Design

Due to my background, I'm a skilled visual designer with an eye for UI, graphics, typography, layout, and color. I prioritize design principles (balance, contrast, rhythm) and love building functional platforms and mobile products to pixel-perfection while infusing modern aesthetics and patterns.

Product and UX Design

The user vantage point such as the look, feel, and usability of the product is what I’m primarily concerned with. I'm focused on the user interaction which involves research, observation, prototyping, and iterations. I like to prototype products across the entire design lifecycle with users and stakeholders. My favorite tools are Figma, Sketch, and Protopie!

Agile Methodology / Process

I believe in infusing agile processes and methodologies to my design process. I like to continuously gather user feedback throughout the design cycle, allowing me to iterate and plan for what’s feasible for MVP and prioritize enhancements in Phase 2.

Cognitive Science

I'm a huge proponent of consumer psychology and understanding how users think, behave, and interact with products (attitudinal vs behavioral). I believe in analyzing user behavior for an interaction science-backed approach.

2025 Latest and Greatest 🗓️

  • Stack of books

    Reading Books 📚

    So Good They Can’t Ignore You – Cal Newport
    Articulating Design Decisions – Tom Greever

  • Learning Things 🧠

    New technique = Straight arms are happy arms. Improving climb (one shaky hand at a time).

  • Chasing Adventures ⛰️

    Carving through fresh Vermont powder.
    Road running ~50 mi/week → NYC Marathon 2026.

  • Obsessed With ❤️‍🔥

    Freshly baked blueberry pies with ice cream.
    Binge watching Severance, Season 2.