Amazon Flex Redesign

Case Study

App Store Ratings/Reviews –

Applicants interested in working for Amazon FLEX are extremely frustrated with the app that resulted in 2.4 stars over 6.6k ratings. In an effort to remove pain points for shoppers, I've re-designed the app with a completely new mobile sign up experience.

Screenshot of App store, October 2020

Apple Store –

I anticipate new applicants will learn about Amazon FLEX organically through the app store. I needed to make sure the preview screenshots clearly communicated value propositions and job description.

OLD

NEW

Mobile Sign Up –

When the user opens the app, a new splash screen of the logo will appear, and then move to a sign up or log in screen with the new amazon FLEX colors.

Original

New

Splash Screen

Sign Up or Log In

Onboarding –

Mobile Sign Up –

Original

New

Sign Up

Log In

Qualifications

SMS Code

Location

Limit Work Hours

Available Time Slots

Type of Vehicle

Original

New

Wait List

Requirements

New

Original

Mobile Sign Up

Email Campaigns –

Old

New

ID Verification –

As part of the onboarding process, applicants will need to take a photo of their driver’s license and face for identity verification. The UI will guide the user at each step of the image capture process. New users will take a photo of the front of their driver’s license and the back.

Redesigned flow and UI –

To remove confusion in the onboarding process, applicants will see clear messaging and directions to move forward in the process. I worked on reducing friction to improve interactions on each screen.

App Permissions & Direct Deposits –

Share Location

Link Bank Account

Notifications

iOS App Rating –

Apple limits how many times apps can ask for feedback from the user by blocking any further attempts once the limit is reached, I put the prompt that finds out the intent of the user—do they like or dislike the app so far?

If they choose Yes, then we can prompt the official App Review request, or if they choose No, we can simply dismiss the dialog.

Like or dislike prompt

Rate the app request

Confirm Money Transfer

ID Verification, App Permissions, and Direct Deposits

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