Amazon Flex Redesign
Case Study
App Store Ratings/Reviews –
Applicants interested in working for Amazon FLEX are extremely frustrated with the app that resulted in 2.4 stars over 6.6k ratings. In an effort to remove pain points for shoppers, I've re-designed the app with a completely new mobile sign up experience.
Apple Store –
I anticipate new applicants will learn about Amazon FLEX organically through the app store. I needed to make sure the preview screenshots clearly communicated value propositions and job description.
OLD
NEW
Mobile Sign Up –
When the user opens the app, a new splash screen of the logo will appear, and then move to a sign up or log in screen with the new amazon FLEX colors.
Original
New
Splash Screen
Sign Up or Log In
Onboarding –
Mobile Sign Up –
Original
New
Sign Up
Log In
Qualifications
SMS Code
Location
Limit Work Hours
Available Time Slots
Type of Vehicle
Original
New
Wait List
Requirements
New
Original
Mobile Sign Up
Email Campaigns –
Old
New
ID Verification –
As part of the onboarding process, applicants will need to take a photo of their driver’s license and face for identity verification. The UI will guide the user at each step of the image capture process. New users will take a photo of the front of their driver’s license and the back.
Redesigned flow and UI –
To remove confusion in the onboarding process, applicants will see clear messaging and directions to move forward in the process. I worked on reducing friction to improve interactions on each screen.
App Permissions & Direct Deposits –
Share Location
Link Bank Account
Notifications
iOS App Rating –
Apple limits how many times apps can ask for feedback from the user by blocking any further attempts once the limit is reached, I put the prompt that finds out the intent of the user—do they like or dislike the app so far?
If they choose Yes, then we can prompt the official App Review request, or if they choose No, we can simply dismiss the dialog.
Like or dislike prompt
Rate the app request
Confirm Money Transfer